NAPO Los Angeles
Mission Statement: NAPO-LA is an
organization dedicated to bringing Southern California area organizers
together through networking, education,
professional growth, industry updates, support and public awareness.
PMB 134, 10573 W. Pico Blvd.
Los Angeles, CA 90064
Director of Administration:
Director of Communications & Technology:
Director of Marketing:
Director of Membership:
Director of Professional Development:
Immediate Past President:
NAPO in the Schools:
New Member Orientation:
Public Relations & Media:
2008 Volunteers of the
2007: Cary Brazeman
Past Volunteers of the
Kristine Oller and Claire Flannery
2005: Deborah Kawashima
Dee Saar and Laurie Clark
Los Angeles Organizer
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$200 - Active Member*
$150 - Associate-Branch
$250 - Associate-Local
$550 - Associate-Corporate
$20 - New Member One-Time Processing Fee
*Provisional member dues are $180 plus a one-time $20
processing fee. You are an active member* if you have completed
your provisional membership year, or are a new NAPO member with more
than one year of professional organizing experiece.
NAPO National dues can be paid online. Proof of paid dues is required
at time of joining NAPO-LA. NAPO National submits its renewal notices
directly to members on their anniversary dates. NAPO-LA annual
membership dues are renewed each September. You can also join NAPO-LA
$100 - Level 1- Yearly dues and Website Listing in
the "Find an Organizer" section of our website.
$165 - Level 2 - Yearly dues, all meeting fees (with
discount) and Website Listing in the "Find an Organizer" section of our
website. (This Membership option is only available from October 1
through December 31.)
$80 - Level 3 - Same as Level 1, but for members
who live 50 miles from the West Side or from ZIP Code 90064.
$25 - One-Time New Member Processing Fee $25
- Lapsed Member Processing Fee
Dues are prorated quarterly and are reduced by 25% each quarter.
$150 - Branch Associate Member - operates as a
local branch or regional office of a Corporate Associate Member
$250 - Local Associate Member - a
locally-based, self-operating retailer, supplier, designer, or
independent sales representative engaged primarily in the manufacture,
distribution, and/or sales of organizational equipment, supplies, or
organizing-industry related services.
NOTE: All members are required to sign a Code of
Ethics as part of their membership.
March Chapter Meeting
53 Total Attendance
April Chapter Meeting
65 Total Attendance
Los Angeles Organizing Expo scheduled for September 22.
NAPO National has removed Director of
Finance position from Board of Directors.
Storing Board information electronically was disucssed.
Los Angeles Organizing Awards Media Press
Kit expenditure approved.
Membership Survey results to be posted on website.
Visitor Ribbons to be purchased for chapter meetings.
List is available as a
resource connecting those available to work as assistants to the
organizers who need them.
To be included on the Assistant List, simply
log on to the NAPO-LA website under the Members Only
Karen DeLuca Walton
Michelle Monet Farrar
Abbey Claire Keusch
For more information on
becoming a NAPO member, click here.
A professional organizer enhances the lives of
clients by designing systems and processes using organizing principles
through transferring organizing skills. A professional organizer also
educates the public on organizing
solutions and the resulting benefits.
From the National Association of Professional Organizers
Visit Our Advertisers
15 - New NAPO-LA Board takes office
20 - May/June Newsletter is emailed
26 - Memorial Day - NO NAPO-LA Chapter Meeting!
31 - EDC Training Class - 9:30 AM
1 - Awards Task Force Meeting - 10 am
23 - Board Meeting - 2:45 pm
23 - New Member Orientation - 4 pm
23 - NAPO-LA Chapter Meeting - 6:15 pm
25 - Submission deadline for July/August
12 - NAPO South Bay Neighbood Group - 8:30 am
12 - NAPO Westsiders Neighborhood Group - 1 pm
13 - NAPO Hollywood Neighborhood Group - 9 am
13 - NAPO Ventura County Neighborhood Group - 10 am
15 - CD Support Group - 6 pm
19 - Golden Circle quarterly meeting - noon
20 - July/August newsletter is emailed
28 - Board Meeting - 2:45 pm
28 - NAPO-LA Chapter Meeting - 6:15 pm
25 - Board Meeting - 2:45 pm
25 - New Member Orientation - 4 pm
25 - NAPO-LA Chapter Meeting - 6:15 pm
25 - Submission deadline for September/October newsletter
Board: A Job Well Done
and NAPO-LA President
14 marked the last day of the current
term of the NAPO-LA Board of Directors. It
has been my honor to serve as your President
this past year.
A sincere thank you to the following members
of the 2007-08 NAPO-LA Board. Their
tireless efforts have contributed to the
Los Angeles chapter being at the forefront of
the organizing industry.
- Chris McKenry, Immediate
- Jodie Watson,
- Josef Csongei,
- Claire Flannery,
- Toni Scharff, Director of
- Susan Culligan, Director of
Communications and Technology
Bordonaro, Director of Membership
Kaytes, Director of Professional
professionals and their committees for their
innovation and risk-taking, which recently
resulted in the Los Angeles chapter
receiving the "President's Award" at the National
Conference in Reno last month.
I am proud of each Board member's
accomplishments in the fields of communications and technology,
finance, administration and education, as well as numerous
member services and special events. Their
leadership in our organization has proven
that new blood, creativity and a commitment
to the organizing industry continue to make
NAPO-LA prosper and showcase professional
organizing to Los Angeles, the nation, and
now, the world.
On May 15, the new term began and I am
pleased to report that many Board members have returned
second or third term (and in
some cases, even more). Please join me in
appreciation for all outgoing and incoming
Board members as we celebrate our
accomplishments and tackle new challenges.
Claire Flannery, Simplify
Professional Organizing, has resigned as
Editor of The Los Angeles Organizer.
for more than three years, Claire has
done a fantastic job building NAPO-LA's electronic
newsletter into one admired by our entire industry.
Barry Izsak, former President of NAPO National, praised
the Los Angeles chapter's newsletter as "one of the most comprehensive,
well-organized and informative chapter newsletters."
thanks Claire for her outstanding work incorporating new features,
color and photos, and making the newsletter better
than it ever was before.
to Jennifer Birner, Editor, and Beth Zeigler, Assistant Editor, who
along with current Publisher Fay Wolf, will take The Los Angeles
Organizer to the next
Photos from Reno
A Great Time
NAPO-LA Group Photo
Jodie Watson, John Trosko and Chris McKenry show off their "Shining
Toni Scharff and Barb Schmit in Esselte booth at Expo
John Trosko, Ann Gambrell and Chris McKenry share a laugh
Christie Gelsomino and Robin Davi belt their stuff at karoke
Bev Clower and ? (who is that person with the napkin over her head
avoiding NAPO-LA's ace photographer?)
All photos by Sara Getzkin
First-Timer's Conference Experience
Ascuaga's Nugget. I left Reno never
learning how to pronounce the hotel name but
I learned a lot that I can tell you about.
I didn't know what to expect. Honestly. All I
knew is that I had to go. That was the
mantra of my NAPO-LA President, John Trosko.
Anytime I saw someone from my chapter in the
months leading up to April, I was asked "Are
you going? Do you have a roommate? And did I
mention, are you going?" All of my
non-organizing friends were like, "You're
going to Reno?!!"
All joking aside, I was skeptical of Reno and
the Nugget, but I always had faith that this
was going to be an investment in my business
- and I was not let down. Outlined below,
I've included advice, things that blew me
away and things I've incorporated into my own
business since Conference.
Advice from past attendees:
- Sit by people you don't know at meal
times to connect with other
- Listen, listen,
- Divide up classes among roommates
and compare notes afterward
double-down when the dealer has six or lower
showing and I have a total of 10 or
- Talk to the session presenters afterwards
they are excited and more than happy to share
information (that is how they
- Utilize the message board for
special meetings and to re-connect
three favorite sessions:
- Standolyn Robertson's Introduction of
- Peter Walsh
meeting (thank you,
- NAPO-in-the-Schools meeting (thank
- The Program Book (not only
did I get the presentations of the sessions I
attended - but I also have all the other
sessions as well)
- Learning from my amazing
roommates (thank you, Fay and Abbey - see our fun photo below)
I've applied in my business since
- The Art of the Preassessment: Phone
Assessment and Intake Form
- Navigating the
Legal Landmines of an Organizing
- Getting the Job Done: Effectively
was just the thing my business
needed and my clients are already benefiting
from my experience! On to Orlando next year!
- Currently in the process of applying
for a business loan in order to grow my
business. At Conference, I was drawn to other
organizers who are growing their businesses
in the direction of having teams and/or
partners. The bigger the better is where I'm
consultants (paying experts
to help me out so I don't spend hours of my
time trying to figure it out for myself).
Huge lesson here because I'm a huge fan of
DIY (do it yourself).
- Connecting with
organizers in my area to accomplish "big
pictures" ideas. My conference roommates and
I are starting local organizing workshops.
and Golden Circle Liaison
Los Angeles area Golden Circle members
met in early April at the home of Barbara
Ricketts, with Glorya Schklair serving as
Included in the array of topics was the
upcoming NAPO conference in Reno. Everyone
was looking forward to attending the Golden
Circle breakfast and the private Golden Circle Q&A session
with TV star, Peter Walsh.
We welcomed Claire Flannery to our midst
and announced Cindy Kamm and Tamara Zook as
new GC members also. It is always a special
occasion to have new members join the group.
Claire was so excited to "finally become a Golden Circle member" and
quickly volunteered to write the
GC column for the chapter newsletter. Topic: Her perspective of the
Reno conference from
the eyes of a new GC member.
Golden Circle members are compiling a Resource Directory of services to
and recommend to clients. Toni Scharff will
head up this project and will collect
resources from members via email at toni_scharff@
This is another method of uniting our members
to bring the latest information to clients.
The 2008 chapter Golden Circle panel was
discussed and several eagerly volunteered to
participate and share their knowledge and
experiences at an upcoming chapter meeting
program. Date to be determined.
Mark your calendars for the next Golden
Circle meeting on Saturday, July 19, hosted
by Beverly Clower and Donna McMillan.
more information on Golden Circle,
contact Ann Gambrell
Membership Survey Concluded
Force Formed to Review Results
and NAPO-LA Director of Membership
NAPO-LA membership survey has concluded
and the anonymous results are currently being
reviewed. The bi-annual survey is a
continuing effort to ensure that chapter
meetings, events, educational opportunities
and community participation will closely
reflect the majority of chapter interests
while broadening our agenda and enlisting
greater membership involvement.
task force has
been formed to review survey
responses, bring suggestions to the Board to
enhance operations, and publish survey
results on the website. Again, your input
will assist your newly elected NAPO-Los Angeles Board of Directors to
prioritize and address today's
The Board appreciates the time respondents
gave to voice their concerns and provide
- 55% of membership responded to the
- Toni Scharff of
in Santa Monica was the lucky winner of the
Dymo LabelWriter Duo. Her name was randomly
drawn at the April chapter meeting from a
pool of all survey respondents.
majority of respondents overwhelmingly agreed
that they personally feel welcome at the
meetings. They also appreciate that our
NAPO-LA activities are on an excellent track,
which contributes to their successful
Hands On! Organizing Services
Did you know...?
Impress your clients, family and friends with
these green facts.
takes very little effort. Just do it. You'll be glad you did.
- In California, it is now ILLEGAL to
throw away old household batteries and
fluorescent light bulbs. These items, known
as Universal Waste, include electronic
anything containing Mercury (thermometers,
thermostats), TVs and computers, telephones
and cell phones, and any product containing
- An estimated 600-800 million personal
computers are sitting unused in the U.S. and
that's a lot of clutter! Dell, Apple, and
Hewlett-Packard run their own recycling
programs, which allow customers to send
outdated equipment back. Check your
manufacturer's website for further
- Office Depot offers Tech
Recycling. Buy a
tech-recycling box at any Office Depot (cost
is minimal), fill it with monitors, CPUs,
printers, etc., and return it UNSEALED to any
Office Depot. They do the rest. Go to
- IKEA has many recycling programs. Next
time you shop, bring in your used light bulbs
and batteries! Recycling bins are located in
the "Returns & Exchanges" area near the
- Many Whole Foods Markets have recycling
bins for cell phones and ink jet
and always have recycling bins for glass and
plastic in their dining areas.
- 20% of the electricity consumed in the
U.S. is for lighting. Replace just one
regular light bulb with a compact fluorescent
bulb and 150 pounds of carbon dioxide is kept
out of our air each year - plus they use 75%
less energy and last up to 10 times longer
than incandescent bulbs.
- You can't donate sneakers with holes in
them but you can recycle them with Nike's
Reuse-a-Shoe program. Nike turns old athletic
shoes into new sport surfaces (basketball
courts, football fields). So far, Nike has
recycled over 20 million pairs of shoes, and
you can donate any brand. To learn more, go
- Energy Star appliances can
electric bill and reduce greenhouse gas
emissions. With an Energy Star Washing
Machine, you could save about 7,000 gallons
of water per year! Go to www.energystar.gov
for more info.
- Replace your old washing machine with a
new, high-efficiency model and you may be
eligible to receive a $250 rebate from the
LA-DWP. These models can save 20-30 gallons
of water per load. Go to
before you purchase a
new machine. If LA-DWP does not provide your
service, check with who does for any rebates
available in your area.
- LCD (liquid crystal display)
consume up to one-third less energy than a
comparably sized CRT (cathode ray tube)
- When it comes to recycling plastic
residential Big Blue Bins, items with the
numbers 1 - 7 are acceptable. This includes
grocery bags, clean Styrofoam, dry cleaning
bags and plastic hangers.
- Whole Foods Market has eliminated plastic
grocery bags in all stores and estimates that
100 million plastic bags will be kept off our
planet. This can prevent over 136 pounds of
CO2 emissions per year, which is equal to
permanently removing 13,451 cars from the
road. It can take 1,000 years for a plastic
bag to breakdown in a landfill.
"Organized Karma" is an occasional series
by our recycling guru, Sara Getzkin.
My "Gold Circle" Ribbon
By Claire Flannery
A Golden Circle Member and
wait to get to Reno and my first
national Conference as a bona fide Golden
Circle member. I was most excited about
learning the secret Golden Circle handshake
and only slightly disappointed to learn that
there wasn't one!
Checking in, I mentioned to the hotel clerk
how happy I was to be in Reno. Then she burst
my bubble by saying that I was actually in
Sparks, Nevada! "Don't worry," she said,
leaning forward confidentially, "people say
that when you're in Reno you're so close to
Hell you can see Sparks!"
And then there was a teeny tiny glitch at
NAPO Registration - instead of a yellow
"Golden Circle" ribbon to attach to my badge,
the ribbon read "Gold Circle." Such a simple
faux pas but for my first Conference as
Golden Circle, were they trying to tell me
Reno was my third national Conference. I
thought there might be an advantage to being
Golden Circle at Conference, but except for a
GC-only networking breakfast and a special GC
Q&A with Peter Walsh, things were pretty much
status quo. I do have to admit that when
talking to other organizers at Conference my
yellow ribbon made me feel proud and
confirmed to me that as a five-year NAPO
veteran, I have a lot to share.
At Conference, I agonized over some of the
break-out sessions because I couldn't be in
two places at one time. I stopped at every
single product booth in the Expo Hall to
check out all the new stuff. I just HAD to
have one of those clear shoe boxes from Neat
Containers to take back home and show
clients. And like lots of us, I did have some
trouble fitting all my acquired goodies into
my suitcase for the return trip. Truth be
told I brought home TWO shoe boxes -
different sizes - and there they sit in my
garage looking at me every day and waiting to
find out their fate. Client, trash bin, other?
So what did I learn in Reno? I learned that I
am prouder than ever of our trend-setting Los
Angeles chapter. When NAPO President
Standolyn Robertson teared up as she was
presenting the "President's Award," I was
sitting there wondering who she could
possibly be talking about. And to find out it
was NAPO-LA, what a "WOWie" moment for me,
for us, for our chapter.
Yes, I also learned that free coffee in the
hospitality suite is better than not-free
coffee in the long Starbucks line. I learned
that the talent show was a complete hoot,
that Tom Nevermann has a thing for Ann
Gambrell's hair, that the Friday night
Greek-dinner-turned-Japanese is quite a
production. I learned that it is never too
late to learn something new, try something
new, do something new.
I also learned that I am really, truly
grateful for finding this profession five
years ago and for finding NAPO and NAPO-LA.
And I like the fact that our chapter is
setting the bar ever higher for other
chapters to follow. Seeing Jodie Watson, John
Trosko and Chris McKenry all share in the
"Shining Star" award was the icing on the
cake. And being able to wear a "Gold Circle"
ribbon at conference was, for me, the cherry
This column is an on-going
series of articles by Golden Circle members. It is just
one of the many ways veteran members give back to NAPO-LA.
more information on Golden Circle, contact Ann Gambrell
2008 Volunteer of the Month
Q&A with Sara Getzkin,
Our Run-Around Gal
is your business name?
Hands On! Organizing Services
When did you start your business?
Sometime in 2002 but things got rolling in 2003
Where do you do business?
Mostly Los Angeles, but also in the San Fernando and
San Gabriel Valleys as well as Orange County, Ventura County, San
and New York City
How did you get into organizing as a
According to my mother, I was always a neat
and tidy child. After college, I worked in
the entertainment industry as a casting
director. I quickly learned that the most
organized people were the most successful. I
was organizing before I knew it was my true
profession. When I no longer wanted to be part of making movies, I
looked for a new
career. Using the internet, I found that I
could be paid for what came naturally and
work for myself.
How did you come to join NAPO and/or
I found NAPO during my preliminary web
research and called the NAPO-LA phone number.
Robin Davi, then Director of Membership, was kind
enough to answer a few questions. Even
though I didn't know anyone in NAPO or
NAPO-LA, I decided to invest in a one-year
membership and see how it went. I'm so glad I
What has been your experience volunteering
in NAPO-LA and what do you see as the benefits of volunteering?
The first time I volunteered for the chapter
was to help Julie Morgenstern a few years ago at our one-day
conference. It was pretty cool to meet her
and get to know the most active members of
NAPO-LA. To date, I have volunteered for two
NAPO-LA conferences, two GO-month activities,
all three Organizing Awards, and I was also
the Monthly Meeting Assistant for quite
awhile. Volunteering raises your visibility.
Run around enough with your nametag on and
people get to know your name! Gradually,
other organizers wanted me to assist them
and/or co-organize. I am currently the
NAPO-LA Photographer and I love it.
What are your main organizing interests or
I like to call my
specialty "managing the aftermath of
hoarders." I work with relatives who have
been left to deal with houses full of clutter
after a loved one has died. Recycling is a
big part of my business. My clients are
relieved to know that I will help them
recycle and repurpose their things.
Anything else we should know about you?
I love to cook. I design beaded jewelry. I'm a classically trained
singer. I dream of
traveling around the world. I need chocolate
in my diet. I never stop learning from
others. I know I've done a good job when a
client thanks me at the end of a session and
gives me a hug.
2008 Volunteer of the Month
A with Abbey Keusch, a Volunteer Here to Stay
What is your business name?
abbey claire organizing
When did you start your business?
Where do you do business?
How did you get into organizing as a
I was always organized and often helped
friends and family. Then I discovered NAPO
and everything changed. I decided to quit my
teaching job and start my own organizing
business, which I'm taking full-time in
How did you come to join NAPO and/or
I went to a NAPO-LA chapter meeting, talked
to some organizers, bought some books on
becoming an organizer, and subsequently
joined both NAPO and NAPO-LA.
What has been your experience volunteering
in NAPO-LA and what do you see as the
benefits of volunteering?
The benefits have been many - to work with
people who are so dedicated to NAPO, to their
businesses, and to seeing their colleagues
succeed. All this has inspired me to become more
involved and to stay involved. I love being
part of the NAPO-LA family. I have learned a
lot - not only about organizing but also
about myself, that I can be a successful
What are your main organizing interests,
areas of organizing?
My main interest is residential organizing,
and I recently joined the NSGCD and have
started working with CD clients.
Anything else you'd like us to know about
Hmmm...I'm a Taurus and I LOVE chocolate.
Have you volunteered yet to help
out NAPO-LA in some way? Then you, too, could be voted "Volunteer of
the Month" or even
"Volunteer of the Year." And when you are, it will be your turn
to share your story, so that all of us in NAPO-LA will
get to know you just a little bit better.
find out about volunteer opportunities, contact Abbey Keusch
up a "To Shred" file or area to allow
clients to tuck shredding away for a more
convenient time, which will allow them to
process their mail with fewer distractions.
Submitted by Jane Reifer
Clutter Control Organizing Services
Great Gift for Clients
stickers are a welcome gift
for clients after a move to a new home. Go a step further by choosing
designs for each child. Neiman Marcus
Catalog has attractive stampers, too, in
Submitted by Beverly
the TIPS Program:
NAPO-LA's TIPS Program is managed by the chapter's Golden Circle
members. Ann Gambrell is the chair and invites all chapter members to
organizing tips via email or on index cards that will be available at
the monthly chapter meetings for deposit into the "Organizing Tips" box.
are requested in two categories:
"Tips from Pros" are organizing tips for
"Tips of the Trade" are tips for
organizers to use in their businesses.
submitting TIPS, you are invited
(optional) to include your name, business name and contact information.
This will serve to promote you
when the client/public TIPS are posted on the NAPO-LA website's home
your TIPS to:
in the Schools
Big Hit at Conference
By Deborah Kawashima,
and NAPO in the Schools Committee Chair
NAPO in the Schools had a great
showing at Conference in Reno!
Fellow NAPO members were spotted from all
over the U.S., even one member from Canada,
wearing a NAPO in the Schools ribbon
on their badges.
There are currently 250 Trained Providers
(and counting) for the elementary program.
Interest has also been shown from the NAPO
international communities in Australia, New
Zealand, Canada and South Africa.
At the Committee meeting, members shared
experiences and gave feedback about the
program thus far. Task force members Monica
Gerda and Jamie Dastou from NAPO-GA
introduced the newly developed Middle School
Program which is expected to be launched this
fall. Lynn Owen from NAPO-CO talked about
the production of kits for elementary
materials, which will soon be available for
purchase by chapters and members.
Congratulations to the following NAPO-LA
members who took the training in March and
are now NAPO in the Schools Trained
Providers for elementary schools: Wendy
Cross, Pasadena, CA; and Jodie Watson,
CA. (Each grade level requires its own
training, when available.)
Training is required of all NAPO members
wanting to become NAPO in the Schools
Trained Providers and is available to you as
a benefit of your NAPO membership. Sign-up
for the national training calls is posted on
the NAPO in the Schools web pages,
located in the "Members Only" section of the
NAPO website. The last scheduled elementary
training call for this school year was on
April 29. Going forward, we hope to make the elementary
training calls available as a download MP3
on-line. An announcement will be made when
this option is available.
NAPO in the Schools is a community
outreach program. It brings professional organizers
into the classroom for an interactive presentation with students. We
hope that by planting these organizing-can-be-fun seeds in student
they will realize being organized really does make a difference.
more information, contact Deborah Kawashima
Phone: (323) 656-9665
in the News
Davi of Simply
Arranged was the guest speaker at the
March meeting of the Hearing Loss Association
of Los Angeles. Robin's subject was organizing
and spring cleaning, a timely topic for the
group which was gearing up for their annual
garage sale fundraiser. "Speaking to an
audience of hearing impaired individuals was
amazing," said Robin. "All of the spoken
words were translated onto a large screen so
everyone could read and understand the speaker."
McMillan of McMillan and Company Professional Organizing
and Karen Simon of PC Tech Associates were the
featured contributors in
issue of The Honolulu Advertiser's
"Homescape Magazine" in an article
Your Life - Essential tips to
reorganize and declutter your files". The
collaboration of their expertise through
Island Organizers [www.islandor
spotlights their professional organizing and
computer consulting services. Both Donna and Karen
are Past Presidents of NAPO-LA and
Karen is the
current President of Hawaii Association of
Professional Organizers Inc (HAPO, Inc).
April, our own Director of Membership,
Chantale Bordonaro, CPOŽ, owner of
Simplicity Source, had the
attending the monthly meeting of the Montreal
POC-Professional Organizers in Canada. The
topic of the meeting was "Going Green"
about the Montreal city resources for support
NAPO-LA Members & Associate Members
A Warm Welcome
Get it Together
Rancho Palos Verdes
Michelle Monet Farrar
(Peter Given, member, and brother Brian)
Konkord Assembly (Heather Ross)
"Warm Welcome" is a regular feature of The
Los Angeles Organizer. If you
recently joined NAPO-LA, be sure to send your photo to
the Editor, along with your name, your business
name, where you live, and the date you joined to firstname.lastname@example.org
Training Workshop May 31
Attract New Clients Using the Power of
Sell: Killer Copy to
Transform Your Marketing
Presented by the
and Michelle Quintana,
Saturday, May 31, 2008, check-in at 9:30
you doing the same old things in
marketing and getting the same results? Isn't
is time to begin marketing "outside the
Marketing isn't about simply putting some
information about your company on your
website, brochures, flyers, or direct
marketing pieces and expecting terrific
results. Marketing yourself effectively is
about knowing how to "speak" to your target
clients in a way that makes them WANT to pick
up the phone and call you -- NOW!
This three-hour workshop will cover the
fundamentals of writing compelling copy that
will help you approach your marketing
materials from your target market's
We will discuss the psychological triggers of
marketing and how to get potential prospects
to say "yes" to your services.
We will perform a "marketing copy
check-up" -- do your current marketing
materials pass? (Bring printouts of your home
page or any current marketing materials
Here are just some of the proven skills that
will transform your marketing copy:
- The 12-letter word that
your success and how it's NOT used to your
- How and why the power of the written word
works, and how even just one word can
be the difference between a successful
marketing message and one that fails.
- How eight savvy "outside the box"
techniques, when applied to your website
(with an open mind), will explain why 90% of
all service businesses ignore them.
- The four simple proven strategies
that can help your business break through the
- How to write fabulous subject
lines that get your email opened and read
- The ten steps to surefire online
marketing success that will help you forget
your competition exists!
- How the Magic of False Logic, when
explored, will help to explain why you may be
losing 75% or more of your potential clients.
- How to reach your potential clients like
never before using the BFD formula.
What is BFD? Attend this training session to
Hint: If you're not using
BFD in your
copy, you might as well go out of business!
As a thank-you for signing up
for this copywriting interactive, I will
email you a free report entitled, "99 Easy
Ways to Boost Your Direct Mail Response,"
written by seven-figure copywriter Dean
Riech. These tips will help you with ALL of
your copywriting efforts and any direct mail
pieces you plan on sending in the future.
why am I calling this an interactive training session?
want everyone attending this seminar to
bring sample pages from their website and
other marketing materials. After learning
these copywriting techniques, you will
critique each others' "problem
pages" and immediately apply what you've
learned. Are you up for the challenge?
years as a NAPO member and full-time
organizer. She has now traded the clutter for
the keyboard. Michelle decided to take what
she learned building a six-figure organizing business and turn that
passion into a
full-time career as a professional freelance
"Words That Sell"
May 31, 2008
9:30 am - 1 pm
Westside Pavillion Mall
10800 W. Pico Blvd.
Los Angeles CA 90064
NAPO-LA Members: $99
NAPO National Members: $109
Public (nonmembers): $129
Registration: To register, click
will be limited to 20 participants,
so register early!
Chapter Email Addresses
Compiled by Susan Culligan
Got to Get Organized
and NAPO-LA Director of
is a list of helpful email addresses for the NAPO-LA Board and various
Committees, which you can use for any chapter
Board of Directors:
President (John Trosko):
Vice President (Jodie Watson):
Immediate Past President (Chris McKenry):
Secretary (Rosalind Lakomy):
Treasurer (Josef Csongei):
Director of Administration (Kathryn Masci):
Director of Communications and Technology
(Susan Culligan): email@example.com
Director of Marketing (Heather Furlong):
Director of Membership (Chantale Bordonaro):
Director of Professional Development (Leslie
Educational Development Committee (Ann
Gambrell, Jean Furuya, Susan Culligan):
Golden Circle Liaison (Ann Gambrell):
Neighborhood Groups (Kathryn Masci):
New Member Orientation: (Ann Gambrell, Jean
Newsletter Editor (Jennifer Birner):
Volunteer Coordinator (Abbey Keusch):
Assistant List: firstname.lastname@example.org
Newsletter Assistant Editor (Beth Zeigler):
Newsletter Publisher (Fay Wolf):
Clients - Support Group for NAPO-LA Members
July 15 Meeting on Chronic
By Jean Furuya
The Office Jeanie
you are working consistently and on an
ongoing basis with chronically disorganized
clients, you are invited to participate in an
informal support group.
discussion will be on CD clients and email
issues. We are also continuing to work on
"Resources: How can we help indigent
bring resources to share
or email to Millie Hinkle at
will also be spent sharing our individual issues.
date of this meeting is Tuesday, July 15,
from 6 to 8:30 pm. Limited to 12 attendees.
simple pot luck is planned.
RSVP or for more information, contact Jean Furuya
Phone: (310) 316-1753
Educational Development Committee (EDC)
you ready to create a successful organizing business? Do you want to
learn how to:
- apply proven business techniques and
- find your niche and the clients who need
- avoid the frustration and stress of
- become an expert in this rapidly growing
Educational Development Committee (formerly the Mentoring, Education
and Training Committee) provides a Directory of NAPO-LA organizing
consultants available to provide guidance,
advice and support to potential, new and
existing professional organizers. Contact
consultants directly for information and fees. Click on
the link below to be connected to the Directory.
the Educational Development Committee
email@example.com with questions.
Certificates Exp. June 1
the 2008 Los Angeles Organizing Awards,
attendees received a gift bag with a $40
gift certificate from 1-800-Flowers. June 1,
the expiration date for those certificates,
is fast approaching.
certificate, simply enter in the code at
check out (additional redemption directions
are available on the back of the certificate).
NAPO-LA appreciates the support of