November/December2006 Volume 14, Issue 1
In This Issue

NAPO Los Angeles

Mission Statement: NAPO-LA is an organization dedicated to bringing Southern California area organizers together through networking, education, professional growth, industry updates, support and public awareness.

NAPO-Los Angeles
PMB 134, 10573 W. Pico Blvd.
Los Angeles, CA 90064
Phone 213-486-4477

NAPO-Los Angeles
Who's Who

Chris McKenry

Vice President:
John Trosko

Cindy Kamm

Naomi Altman

Director of Administration:
Susan Eleftherakis

Director of Communications & Technology:
Susan Culligan

Director of Finance:
Maria Parkinson

Director of Marketing:
Deborah Kawashima

Director of Membership:
Joanna Sletten

Director of Professional Development:
Dolores Kaytes

Immediate Past President:
Robin L. Davi

Coordinators &
Committee Chairs

Associate Member Coordinator:
Barb Schmit
Jodi McDaniel
GO Month Coordinator:
Michelle Quintana
Golden Circle Advisor:
Ann Gambrell
Greeting Coordinator:
Toni Scharff
Sttevven Bennett
Historian (Scrapbooker):
Katherine Macey
Meeting Assistant:
Toni Scharff
MET Program Coordinator:
Jean Furuya
NAPO in the Schools Coordinator:
Karen Stark
New Member Orientation:
Jean Furuya
Ann Gambrell
Sara Getzkin
Public Relations:
Deborah Kawashima
Registration Assistant:
Lori Gersh
Silent Auction:
Maria Parkinson
Volunteer Coordinator:
Abbey Keusch
Susan Culligan
Susan Eleftherakis
Jodi McDaniel
Toni Scharff

The Los Angeles Organizer
Newsletter Staff

Claire Flannery

Laura Johnson

Sheila McCurdy
Toni Scharff

Submission Guidelines: Published six times per year (January, March, May, July, September and November). All articles are copyrighted. All rights reserved. Submit text in Microsoft Word attachment or type directly into email message. Attach visuals as .jpg or .tif. Send to
Deadline: All articles must be received by the 25th of the month prior to publication.

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Ad Price: $25 Members,
$35 Non-NAPO Members
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Coupon Price: $35 Members,
$45 Non-NAPO Members

National Membership

Annual Dues:
$200 - Individual
$150 - Associate-Branch
$250 - Associate-Local
$550 - Associate-Corporate
$20 - New Member One-Time Processing Fee

Chapter Membership

  • NAPO National membership required.
  • Membership includes electronic newsletter.
    Annual Dues (Oct. to Sept.):
    $100 - Level 1 - Basic Member w/website listing
    $150 - Level 2 - Basic Member w/website listing and paid meeting fees (Available only with annual renewal in September.)
    $150 - Associate Member/Branch
    $250 - Associate Member/Local
    $25 - New/Lapsed Member Processing Fee
    $10 - Meeting Fee
    $25 - Visitor Meeting Fee

    Membership Report

    September Chaper Meeting
    42 Members
    6 Visitors
    48 Total Attendance

    October Chapter Meeting
    46 Members
    8 Visitors
    54 Total Attendance

    Welcome New Members!


    Cary Brazeman, Los Angeles
    Garage Envy, Inc.

    Nancy Forbes, Altadena

    Christie Gelsomino, Santa Clarita

    John Harris, Altadena

    Hayli Heins Hay, Los Angeles
    Logic Organizing

    Millie Hinkle, Upland
    The Organized Estate

    Carol Hogg, Agoura
    Organize Now

    Nadine Levy, West Hills

    Marion Logan, Palmdale

    E. Tina Parish, Los Angeles
    Stage Right

    Jodie Watson, Sherman Oaks
    Supreme Organization

    Fay Wolf, Los Angeles
    New Order

    Welcome Back!

    Talia Eisen, Los Angeles

    Mikki Lesowitz-Soliday, Sherman Oaks
    Divine Order

    Abbreviated Minutes

    September 2006 Board Meeting
  • Great media coverage for Stanton event held on September 14th.
  • Current membership is at 116, with renewals in full swing.
  • Cindy Kamm has replaced Karen Stark as Treasurer.
  • Polo shirts on hold due to logo restrictions from National.
  • We are still looking for a charity for GO Month, so if anyone has a suggestion, please have charity go on website,, for application.
    ~Submitted by Naomi Altman
    The Space Case
    NAPO-LA Secretary~

    Assistant's List

    The Assistant's List is available as a resource connecting those available to serve as assistants to organizers who need them. To be included on the Assistant's List, send an email to Include your name, phone number and email address. The list is only for members of NAPO-LA and does not guarantee work. The Assistant's List is found here in the newsletter and also under the "Members Only" section of the chapter's website.

    Abby Keusch

    Justine Miceli

    Maria Parkinson

    Cheryl Perkins

    Dee Saar

    Joanna Sletten

    Robin Valdez

    Wendy Cross

    Lani Gallegos

    Carol Hogg

    Joan Chodorow


    A professional organizer enhances the lives of clients by designing systems and processes using organizing principles and through transferring organizing skills. A professional organizer also educates the public on organizing solutions and the resulting benefit.
    From the National Associaton of Professional Organizers

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NAPO-LA is not responsible for the products and/or services advertised. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    For more information on becoming a NAPO member, click here.

    Quick Links...

  • Reminder:
    The Los Angeles Organizer is published bimonthly. Look for "Announcements from the Board" in between issues. Deadline for submissions for the January/February newsletter is January 2.


    November is "Get Organized for the Holidays Month"
    20 November/December Newsletter is emailed
    23 Happy Thanksgiving!
    27 NAPO-LA Board Meeting - 2:30 pm
    27 NAPO-LA Holiday Dessert Meeting - 6:15 pm

    December is "Stress-free Holidays Month"
    NO NAPO-LA Meeting in December!
    Happy Hanukkah! Merry Christmas! Happy Kwanza!

    January 2007
    January is "Get Organized Month"
    2 Deadline for submissions to January/February NAPO- LA Newsletter
    20 January/February Newsletter is emailed
    22 NAPO-LA Board Meeting - 2:30 pm
    22 NAPO-LA Chapter Meeting - 6:15 pm

    Calendar Listings for NAPO-LA Members:
    Organizing events of members may be listed on the NAPO-LA calendar for only $30 per month. Include event, date, time, location and your contact information, along with a 50-word description and send to Calendar Listings.

    President's Message

    It’s All About Business at NAPO-LA

    By Chris McKenry
    Get It Together LA!
    and NAPO-LA President

    What’s Your Marketing Plan?

    “Get Organized Month” - Will you be taking advantage of the marketing blitz our industry will experience in January? Retail chains will be promoting organizing products during the yearly January “GO Month” event. NAPO-LA’s participation in this annual event helps a local charity clear its clutter in order to gain more productivity. This year we are partnering with our associate member 1-800-Got Junk? What will your organizing firm do to take advantage of all the “hype”?

    One idea is to consider planning a community educational program at your local library, which usually has meeting rooms available at no cost. Possible topics include a workshop for “Busy Moms” or one for “The Overwhelmed Home Office”. Market your business by submitting articles to local newspapers, or see if your school’s PTA would like a short presentation. The possibilities are endless.

    What Is Your Professional Plan?

    Leadership Forum - Would you attend a corporate training program designed to take the nation’s top executives to the next level in their careers? As a perk of membership in NAPO’s Los Angeles chapter, members will have the opportunity to experience this training by Bill Murray, CEO of RockSolid Achievements .

    Bill will be our quest speaker on November 27 and will provide an introduction to the January 13, four-hour corporate training program. The Leadership Forum is free to chapter members who register in advance. More information to follow.

    What Is Your Educational Plan?

    Certification - NAPO is sponsoring a national certification program for professional organizers to be governed by an independent group and operated as a separate entity. Eligibility requirements can be found at

    The first test will be administered at NAPO’s annual conference in Minneapolis on April 25, 2007. Please confirm that all requirements for applying for certification are correct as audits will be made. If incorrect information is discovered, the applicant will be barred from ever taking the test.

    At NAPO-LA, it is all about your business and your success.

    NAPO-LA Chapter Meeting Information

    Upcoming Meetings

    By Dolores Kaytes
    Highly- Organized
    and NAPO-LA Director of
    Professional Development

    November 27
    Leadership Seminar Preview

    The Board of Directors is excited to announce that Bill Murray, CEO of Rock Solid Achievements, corporate coach and trainer will be the featured speaker at our November holiday meeting. With over 22 years of business experience, Mr. Murray has focused the last seven years on coaching and training individuals and companies to greatness. Specializing in developing leaders and managers for bottom-line results, he inspires his clients to take practical action immediately. As a confident, polished, and engaging speaker, Mr. Murray presents his rich knowledge in a dynamic way that educates his audience to use his proven tools/principles as well as specific ways to apply them. He will present his Introduction to Business Success: Rock Solid Achievements Five mandates of Success and Leverage by Unlocking Dreams--to help increase Volunteer Activities.

    Coffee and tea will be served. Please bring a favorite dessert to share.

    DECEMBER 2006

    See you in January! Check the calendar for information on all the events that will be taking place in January and February.


    The chapter would like to thank the Golden Circle panel of Diana Ryan, Beverly Clower and Marci Melton, as well as moderator, Donna McMillan, for sharing their experiences with us at the September meeting. These three veterans answered in retrospect, "If I knew then, what I know now..." Their insights and responses to questions from the audience will enable us to avoid some pitfalls and make better business decisions.


    April - No LA Chapter meeting
    April 25-28 - NAPO’s 19th Annual Conference and Organizing Expo in Minneapolis, MN
    May 21- NAPO-LA chapter meeting (change of date to 3rd Monday)

    Sign Up Now for "GO Month"

    Volunteer for
    January Event

    by Michelle Quintana
    The Simple Organizer
    and GO Month Coordinator

    NAPO-LA is currently recruiting “Get Organized Month” (known as "GO Month") volunteers for our annual “GO Month” event to be held in January, date and place to be determined.

    This is your opportunity to show off your organizing skills, create team building, and really make a huge difference for a Los Angeles non-profit organization desperately in need of our services for one full day.

    Full details will be announced at the November 27 chapter meeting.

    To volunteer,
    contact Michelle Quintana,
    “GO Month” Coordinator

    2007 Los Angeles Organizing Awards

    Second Annual Awards Event Coming Soon!

    The 2007 Los Angeles Organizing Awards event will be held in early January. Go to our web site and vote for your favorites NOW!

    The Public and Chapter Members may vote for the following:

    • Best Organizing Products Resource
    • Best Book About Organizing
    • Best National Organizing Show
    • Best Eco Friendly Organizing Product or Service
    • Best Garage Design Company
    • Best Closet Design Company

    Only Chapter members may vote for the following:

    • Most Supportive Local Media Outlet
    • Most Helpful Organizing Technology
    • Most Organizer-Friendly Charity
    • Best Office Organizing Product
    • Best Residential Organizing Product
    • Most Innovative Organizer
    • Best Organizer as Coach or Mentor
    • Most Valuable Educational Resource

    Board Members will select the following:

    • The NAPO-LA Corporate Spotlight Award
    • The Volunteer of the Year Award
    • The Raising the Bar Award
    • The Leading Edge Award

    Sponsorships available by contacting
    Maria Parkinson, Director of Finance

    Silent Auction for November

    John Trosko
    Lifestyle Guru

    John Trosko is president of OrganizingLA, a Los Angeles–based organizing and lifestyle consulting company he founded in 2004. More than an organizing consultant, however, John has become a lifestyle guru helping a diverse mix of clients, including Hollywood’s elite, to transform their homes from unbelievable messes to spectacular showcases.

    John, whose vision, skill and passion have quickly launched him to the top of his field, has been featured in the Los Angeles Times, Estates West magazine and Frontiers Newsmagazine. Both John and his company have been showcased on Los Angeles news channels KABC, KCBS, and KCAL-9 and touted on the popular blogs DailyCandy, Apartment Therapy, Décor8, Delight and Yahoo! Technology News.

    Another one of John’s many talents is as the creator of the blog,, which is fast becoming known for its daily dose of fashionable tips and organizing strategies for readers with discerning palates and busy lives. The blog introduces innovative organizing products, technologies and ideas, as well as explores the “how-to” of increasing productivity, killing clutter, and reducing anxiety precipitated by the exhilarating pace of living in L.A.

    The 2006 recipient of the “Raising the Bar Award” from the Los Angeles Organizing Awards, John is a member of NAPO-LA. He has served on the NAPO-LA board for the last two years, first as the Director of Professional Development and currently as Vice President. John is responsible for spearheading NAPO-LA’s larger events, including the Networking Expo and the Los Angeles Organizing Awards.

    Born in Princeton, New Jersey, John has a background in organizational management, having worked with Disney Animation, South Coast Repertory and Big Apple Circus. He resides poolside just steps from the Sunset Strip.

    Bid high on John at the November meeting!

    NOTE: The Silent Auction is a regular fundraiser for our NAPO-LA chapter and is held at most chapter meetings. During the meeting, the Silent Auction Volunteer will be announced and a clipboard will be circulated. Bidding takes place by simply entering your bid on the sign-up sheet as it circulates the room. The "winner" is announced at the end of the meeting and is entitled to a one-hour session with the Silent Auction Volunteer either in person or on the phone.

    Golden Circle Interview Series

    Kristine Oller Promotes Niche Marketing

    By Deborah Kawashima
    and NAPO-LA Director of Marketing

    Kristine Oller started personalized organization in 1999 as a generalist until she gradually found her specialty: Helping creative entrepreneurs and performing artists with hands-on organizing and career strategies. Kristine writes a monthly column, “Organizing for Actors,” in Backstage, the national trade newspaper for actors.

    “I can organize anything!” Sound familiar? All POs start out as generalists taking any kind of job to discover what we really love to do. You can certainly build a business as a generalist, but the strength of our industry and our NAPO chapter members is that the majority of POs become specialists.

    “Figuring out your specialty takes experience, but the sooner you hone in on what you are great at doing, the faster your business will grow,” suggests Oller. “Don’t be afraid to limit your business by declaring your area of expertise.”

    ~Common Misconceptions~
    Afraid to take the leap and declare your specialty?

  • By making yourself a specialist, you can never be a generalist.
    Not true. Being a specialist gets you jobs as a generalist.
  • Specializing will scare prospective clients away.
    Not true. It will attract more of the clients you want.
  • You think you will lose business if you specialize.
    Not true. By being a specialist, you will actually get more work.

    ~Branding is all about niche marketing~
    Your specialty can either be a type of organizing or a type of client. What organizing category works with your unique strengths? Which clients do you enjoy most?

    Make memorable “first time” impressions and let people know, in a clear and simple way, how they can use you. “You need to shine a light on your strengths so others POs or potential clients can be attracted to you,” states Oller.

    ~Declaring your Specialty~
    “Specializing is the bait, the worm on the hook, and once people know you are tasty, they’ll spread the word and you will be wanted for everything!” explains Oller. Here’s how niche marketing really works:

  • You put out a very specific message that penetrates through all the noise to attract the type of clients you want. Branding your niche.
  • Clients that like you spread the word and it becomes advertising for you as a generalist.

  • You get clients who are not your target market and jobs that are not your specialty.
    Specializing gets you jobs as a generalist.

    ~Benefits of Specializing~
    By marketing yourself as a specialist you will be able to distinguish yourself from the crowd, thereby attracting the jobs you want.

    Learn the power of referrals. Take the opportunity during chapter meetings to get to know your fellow POs. “Express your specialty.” POs will think of you first if you tell them you are really great at something specific. The more we declare our strengths,” says Oller, “the stronger NAPO becomes.”

    When you’re not comfortable organizing something or don’t want to do it, refer it to another PO. How do you know whom to refer it to? By knowing the specialties of other POs!

    NOTE: This article is one in an on-going series of interviews with Golden Circle members. It is just one of the many ways veteran members give back to NAPO- LA.

  • Golden Circle Column
    Marcia Ramsland

    Simplify Your Own Holidays

    By Marcia Ramsland
    Life Management Skills
    and a Golden Circle Member

    Being a professional organizer doesn't guarantee that the holidays will be any less stressful for us than for other people, but we do have a better chance of putting good systems in place.

    My motto is: If you do anything more than once, organize it and simplify it! That's so true of the holidays since they show up every November and December right on schedule.

    Here are some tips you might personally use:

    ~Company's Coming. If you have people coming to stay with you, there are two important things to do: keep them fed and keep them moving! Plan menus and activities you personally enjoy - or send the guests off with directions to a local favorite.

    ~A Holiday Notebook. You probably do this for your clients all year long, but make sure you have a holiday notebook for yourself. Keep gift lists, holiday dinner menus, receipts, and Christmas/Hanukkah card lists together. Pull it out year after year to simplify your planning.

    ~A Holiday Gift Wrap Center. This includes seven items never to be moved from that spot: Scotch tape, scissors, pen, gift cards, wrapping paper, fresh tissue paper, plus ribbons and bows. Coordinate the colors to minimize wrapping clutter.

    ~A Personal Challenge. For example, organize your photos from the past year to put on the coffee table to share at the holidays. Everyone will be pleased. And that way you won't get behind on photo organizing if you display a new book each year.

    ~Maximize your limited social time. When you attend a party or holiday event, arrange to meet friends for a meal beforehand or dessert afterwards.

    ~Brighten up your calendar (and your outlook). Use holiday stickers or write special events with a red pen.

    ~Mark your calendar. Set 2-hour appointments for preparations; e.g., Thursdays-bake, Fridays-decorate, Saturdays-shop & clean.

    ~Enlist a "Holiday Buddy." Call each weekend and plan for the coming week.

    ~Multi-task. While making dinner, have your kids or spouse stuff envelopes and lick stamps.

    ~Buy gifts in the same category. Different sweaters or favorite restaurant gift certificates for everyone; CD's or books for gifts to be mailed.

    ~Simplify your shopping. Buy everything on-line or at one mall.

    ~E-mail a short, multiple choice gift list to the people you're stuck on. Ask what they would REALLY like to get this year.

    ~To get you through the season, buy a novel to curl up with at day's end.

    ~Savor one event or conversation each day by jotting it down in a holiday journal of "The Best Things that Happened to Me This Season."

    Marcia Ramsland's gift-giving tips and her holiday notebook are currently featured in Better Homes and Gardens special magazine, CHRISTMAS IDEAS. Her newest book, “Simplify Your Time", is available at bookstores and from her web site,

    NAPO-LA in the Schools
    Deborah preferred

    School Program Goes National

    By Deborah Kawashima
    and Director of Marketing

    The NAPO in the Schools program is going national! The president of NAPO, Barry Izsak, has announced that the NAPO Board voted in favor of the school program going national. This action is being taken as part of NAPO’s strategic plans for the next few years to focus on NAPO’s educational theme by bringing awareness and empowerment to the public.

    This is very exciting news! I have been asked to chair the task force for NAPO in the Schools (the new program name) and will be in charge of developing this program for students in elementary grades through high school. I look forward to making this a dynamic nationwide program for both NAPO and those students who will ultimately benefit.

    The newly revised “School Presentation Packet” has been sent out to volunteers of NAPO in the Schools and will help organizers with their school presentations. A teleconference will be scheduled to review this packet and answer questions.

    Karen Stark, Your Organized Life, has accepted the position of schedule coordinator for NAPO in the Schools. She will keep track of all schools involved with the program. Volunteers with scheduled schools please email

    To volunteer, contact Deborah Kawashima

    Golden Circle Update

    Golden Circle Meets in the South Bay

    By Ann Gambrell
    Creative-Time Plus
    and Golden Circle Liason

    The Los Angeles area Golden Circle met recently at the new Torrance home of Beverly Clower. Christine Reiter was the Co-Host. Sixteen members enjoyed a great brunch and a time of networking and sharing information.

    The 2007 meeting schedule was discussed and members volunteered to write articles for the Golden Circle column in the chapter newsletter. The column is dedicated to bringing educational information to the membership. Ideas for 2007 quarterly meetings included a field trip to the Container Store and sharing client/business challenges.

    Chris McKenry encouraged our involvement in the upcoming Awards Event and suggested ways in which we can participate.

    Jean Furuya, of the MET committee, discussed volunteering and educational opportunities for members. Ann Thurley brought information on a community cancer project.

    Members were encouraged to submit organizing tips, either by email or at each chapter meeting, to be published in the newsletter and on the NAPO-LA website. Chris Reiter will bring the Tips Project information to each chapter meeting.

    The recent LA chapter Golden Circle panel program was well received. Thanks to Donna McMillan, Beverly Clower, Diana Ryan and Marcy Melton for an excellent discussion. Members volunteered for the 2007 panel program and possible topics were discussed.

    For more information on Golden Circle,
    contact Ann Gambrell


    Product Spotlight

    Mobile File
    with You

    By Barb Schmit
    Associate Member, Esselte

    One of Esselte’s most useful and colorful items is the Pendaflex Mobile File. It’s been around awhile but deserves another look.

    What makes the Mobile File so useful is its ability to pack up and travel with you – a mobile office!

    And the six bright colors - blue, green, yellow, orange, pink and purple – can’t help but organize you or your client. For instance, how about assigning a folder to each of the kids, yourself, your significant other? Or use one folder for each day of the work week with the last one for the weekend? Keep track of bills, projects, forms, anything that is used in the workplace. Soon you will know where everything is just by the color - no need to even read the labels!

    Use the versatility of the Mobile File to your advantage. It can hang on a wall, over a door or inside a cubicle. Vertical space is “free” so why not use it? Stop piling things on the desk or floor and use the walls to help you get organized.

    Tips Program
    Remind resized

    Tips Program

    Delete Emails Faster
    In order to quickly scan your bulk mail box for "legitimate mail" that has been placed in there mistakenly by your ISP, click on the "subject" column to have the subject lines appear in alphabetical order. It will allow you to scan your bulk mail more quickly for legitimate mail before bulk deletion. It is amazing how quickly you can scan when there are so many repetitions of a subject line! The valid ones are much easier to pick out.

    Submitted by Christine Reiter
    Time Strategies

    A.D.D. Friendly Product
    When working with ADD clients consider using an over-the-door, clear shoe hanger/holder to hold papers. The pockets can be labeled “Bills to Pay,” “School Schedules,” etc. Other pockets can hold keys, change and some of those many things that collect on kitchen counter tops and dressers. Clients love the labeled pockets and the fact that they can see through the clear plastic. Very A.D.D friendly feature.

    Submitted by Michelle Quintana
    The Simple Organizer

    About the TIPS Program:
    NAPO-LA has instigated a TIPS Program managed by the chapter's Golden Circle members. Ann Gambrell is the chair and invites all chapter members to submit their organizing tips via email, postal mail or on index cards that will be available at the monthly chapter meetings for deposit into the “Organizing Tips” box.

    TIPS are requested in two categories:

  • "Tips from Pros" are organzing tips for clients/the public.
  • "Tips of the Trade" are tips for organizers to use in their businesses.

    When submitting TIPS, you are invited (optional) to include your name, business name and contact information. This will serve to promote you when the client/public TIPS are posted on the NAPO-LA website's home page.

    Email your TIPS to

  • CD Clients - Support Group

    2007 Meetings to be Scheduled

    By Jean Furuya
    The Office Jeanie

    If you are working consistently on an ongoing basis with chronically disorganized clients, you are invited to participate in our support group meetings which are held every two to three months. Please check the NAPO-LA website for the next meeting to be held in 2007. Limited to 10 attendees.

    For more information, contact Jean Furuya
    Phone: 310-316-1753

    NAPO-LA MET Program

    MET Program Classifieds

    Check out the MET Program Classifieds on the NAPO-LA website. They are an excellent opportunity for advertisers to share their knowledge and for others to investigate ways to move their businesses forward. If you really intend to grow your business, check out the MET classifieds for an experienced organizer who can help you get to where you want to go! Click below for details:

    Met Classifieds

    Looking for guidance in your organizing business?
    This is the place!


    Mentoring, Education & Training Classifieds

    Organizers offering their services:
    Jean Furuya
    The Office Jeanie
    Sheila McCurdy
    clutter STOP
    Donna McMillan
    McMillan & Company
    Dolores Kaytes
    Kristine Oller
    Personalized Organization


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